UX Design Agency Casablanca
User experience & interface: research, design, prototyping, testing and continuous optimization
We create user-centered digital experiences by combining in-depth research, creativity and technical excellence.
Our UX/UI approach combines rigorous methodology and creativity to design interfaces that not only meet your users' needs, but anticipate their expectations and create lasting engagement with your brand.
Our UX Design Methodology
User Research & UX Audits
Our user research approach is based on in-depth interviews and behavioral analysis. Personas and journey maps reveal friction points and improvement opportunities.
Rigorous usability audits and knowledge of the Moroccan context to identify specific optimization levers. Data-driven approach and informed decisions.
Information Architecture & Wireframes
Clear and intuitive information architecture. Iterative wireframes and mockups to validate concepts and refine the interface.
Content structuring, optimized tree structure and fluid navigation for a frictionless experience.
UI Interface Design & Design System
Modern and consistent interface design. Complete design system: tokens, components, guidelines for brand consistency and performant responsive design.
WCAG accessibility focus, reusable components and documentation to accelerate delivery.
Prototyping & User Testing
Interactive prototypes to test the experience before development. Engaging UI micro-interactions and animations for a lively interface.
Regular user testing, iterative improvement, risk reduction and perfect fit to needs.
Continuous Optimization & A/B Testing
A/B testing and fine performance analysis for continuous improvement of your KPIs.
WCAG accessibility at the heart of the approach, iterations guided by user feedback and behavioral data.
UX Expertise by Sector
UX Design Banking & Finance
Intuitive banking interfaces, optimized self-care journeys, data-driven dashboards and accessibility compliance (Bank Al-Maghrib).
Learn more →UX Design E-commerce & Marketplace
Optimized purchase journeys, engaging product pages, simplified checkout and mobile-first experience.
Learn more →UX Design Healthcare & Public Sector
Patient portals, institutional platforms, enhanced accessibility and multi-target journeys (students, researchers, patients).
Learn more →Our UX Design Projects
Pan-African Digital Hub
Attijariwafa bank Digital Hub
Group-scale UX design: information architecture, needs-based navigation, design system and access journeys to subsidiaries and regional markets.
Financial Platform
Casablanca Stock Exchange
Data-oriented UX: quote reading, quick access to instruments, market pages and optimized search engine for value discovery.
Healthcare Digital Ecosystem
Mohammed VI Foundation for Health Sciences
Consistent multi-portal experience: content structuring, target audience journeys (students, patients, researchers) and editorial guidelines.
UX Design Services Morocco
UX Audit & Web Usability
Heuristic analysis, user testing, friction point identification and actionable recommendations.
Interface Design (UI/UX)
Wireframes, high-fidelity mockups, interactive prototypes and responsive interface design.
User Testing & Validation
Moderated/unmoderated test sessions, behavioral analysis and UX hypothesis validation.
Design System & Components
Creation of robust design systems: tokens, UI components, guidelines and Storybook documentation.
Web Accessibility (WCAG)
WCAG 2.1 AA compliance, accessibility audits and integration of best practices from design phase.
Why Choose VOID for Your UX Design?
Sector expertise: +30 banking, fintech, e-commerce and healthcare projects in Morocco and Africa. Deep knowledge of regulatory constraints (CNDP, Bank Al-Maghrib, WCAG).
Proven methodology: user research, UX audits, prototyping, testing and continuous optimization. Data-driven approach and decisions based on real insights.
Robust design systems: tokens, reusable components, Storybook documentation and guidelines to accelerate delivery and ensure consistency.
Accessibility at the core: WCAG 2.1 AA compliance, accessibility audits and integration of best practices from the design phase.
Multidisciplinary team: UX researchers, UI designers, front-end developers and QA work in squads to deliver exceptional experiences.
Explorez aussi
Découvrez nos autres expertises complémentaires.