A good tagging plan is essential for accurately measuring your website's performance. Here's how to set it up with Google Analytics 4.
1. Define Your KPIs
Identify the key performance indicators for your business: conversions, engagement, user journey, etc.
2. Map User Journeys
Document all critical user paths on your site to identify events to track.
3. Configure Custom Events
In GA4, create custom events for specific actions: form submissions, video views, downloads, etc.
4. Set Up Conversions
Transform your main events into conversions to measure ROI and campaign effectiveness.
5. Test and Validate
Use DebugView in GA4 to verify that all events fire correctly before going live.