Digital MarketingE-commerceJune 6, 2025•15 min read
Cyber Monday has become one of the most important e-commerce events of the year. Born in the US as the digital counterpart to Black Friday, it now represents a major opportunity for brands to maximize their online sales.
VOID helps e-commerce businesses prepare and execute their Cyber Monday campaigns: marketing strategy, conversion optimization, email automation, and web performance.
$12.4B
US Sales 2024
+8%
YoY Growth
70%
Mobile purchases
-30%
Average discount
Key Marketing Strategies
📧Email Marketing
- • D-7: Teasing campaign
- • D-3: VIP early access
- • D-Day: Launch + urgency emails
- • D+1: Cart abandonment recovery
📱Social Ads
- • Meta: Catalog sales, retargeting
- • Google: Shopping, Performance Max
- • Budget: 3-5x normal spend
- • Audiences: Lookalike + remarketing
🎯Landing Pages
- • Countdown timer (urgency)
- • Stock indicators
- • Visible crossed-out prices
- • Trust badges & reviews
⚡Performance
- • LCP < 2.5s
- • Load testing (10x traffic)
- • CDN + caching
- • Auto-scaling enabled
VOID: Your Cyber Monday Partner
We help e-commerce businesses prepare and execute their Cyber Monday campaigns: omnichannel strategy, email automation, social ads, and performance optimization.
FAQ
What is Cyber Monday?
Cyber Monday is the Monday following Black Friday, dedicated to online promotions. Born in the US in 2005, it has become a global e-commerce event.
What's the difference between Black Friday and Cyber Monday?
Black Friday (Friday) historically focused on physical stores, while Cyber Monday (Monday) is 100% digital. Today, both events often merge into a 'Cyber Week'.
How to prepare for Cyber Monday?
Start 2-3 months ahead: optimize site performance, create dedicated landing pages, test server load, configure email and social ad campaigns, and plan reinforced customer support.
Ready for Cyber Monday 2025?
Don't miss this opportunity. VOID helps you prepare your Cyber Monday marketing strategy.
Prepare my strategy